Brand Experience on the Pitch: How the Sponsors Fared in the World Cup

Joe Akaoui

Brands see major live events as opportunities to connect with consumers and to build brand equity and sales.

Brand Experience on the Pitch: How the Sponsors Fared in the World Cup

Joe AkaouiIntegration

ABOUT SPORTS SPONSORSHIP

According to the Institute of Sports Sponsorship (2006), "a sponsor wants to create activities that are enjoyable and memorable for audiences...

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