Brand Champions of Tomorrow
The Power of Brands
Susanne Champ
Think Coca-Cola. What comes to mind?
A certain shade of red, the white scripted logo, the shape of the bottle, the fizz and, perhaps, memories of drinking and enjoying it when you were a kid.
Now think of the competition. What comes to mind?
Having trouble? Maybe it's because the other brand does not evoke the same strong emotions or enjoy the same share of mindspace among consumers as it's biggest competitor.
In fact, you could probably conduct this same test with the same results on competing brands like McDonald's...