Brand buzz: Hong Kong’s most talked-about brands in October

YouGov BrandIndex

YouGov BrandIndex tracked the brands in Hong Kong that saw the largest spike in consumers who are talking about them in October.

Which brands in Hong Kong saw the largest spike in consumers who are talking about them in October?

Cathay Pacific has registered the biggest boost in Word of Mouth (WOM) Exposure in Singapore for the month of October 2022 of all the brands we track in the market. Data from YouGov BrandIndex, which tracks consumer perceptions toward brands on a daily basis worldwide, shows that the proportion of people who are talking about the airline saw an uplift of 9.7 percentage points during the four-week period.

The national carrier announced in mid-October that it would be adding...

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