Brand Building in Tough Times: Walmart's brand relevance and Frito-Lay's simplicity

Geoffrey Precourt

Reporting from the American Association of Advertisers' "Brand Building in Tough Times" conference, WARC Online U.S.

Brand Building in Tough Times: Walmart's Brand Relevance and Frito-Lay's Simplicity 

Geoffrey Precourt WARC Online

Walmart: Brand Relevance

It's as if Walmart had been preparing forever for the tough economic times of 2008-09.

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