Brand building and how to align with the new data landscape

As the open internet and data interpretation are reshaped, brand building has to be aligned with them or brand equity will be lost, the audience at the CMO Summit 2022 conference heard.

The landscape of the open internet and data interpretation is reshaping, said Simon Morgan, Asia Pacific VP of client development at The Trade Desk.

He was speaking on the topic of “Where Does Brand Building Fit in the Data-Driven World?” at the CMO Summit 2022: Future of Digital Marketing by Marketing Interactive and The Trade Desk.

Morgan explained that if brand building is not aligned with this new climate, businesses are going to fall behind and the cost will be hefty when they lose brand equity with consumers. By aligning data with customer-centric product development, brands can navigate more smoothly...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands