Brand building and how to align with the new data landscape

Atalia Chua

As the open internet and data interpretation are reshaped, brand building has to be aligned with them or brand equity will be lost, the audience at the CMO Summit 2022 conference heard.

Data analysis
Data-driven marketing
Using customer data
Brand growth
Digital media planning & buying
Strategy

The landscape of the open internet and data interpretation is reshaping, said Simon Morgan, Asia Pacific VP of client development at The Trade Desk.

He was speaking on the topic of “Where Does Brand Building Fit in the Data-Driven World?” at the CMO Summit...

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