Brand activation is king! Long live the king!

Mark Joy, joint MD of sales promotion agency, Gasoline, sees 'brand activation' as bringing the brand experience to life in an enjoyable, relevant and engaging way.

Brand Activation is King! Long Live the King!

Mark Joy

If you happened to be in a certain northern UK city recently you may have witnessed a great live brand event that brought together two products in a very captivating and amusing way. Called 'Noodle...