Boxing Cat: Live With a Punch

Boxing Cat, a local craft beer brand, was established in Shanghai in 2008 and established its first beer house. Compared with large-brand industrialized beer, craft beer still has communication barriers with consumers. The brand hopes to highlight the competition of industrialized beer and open up the brand awareness of craft beer and boxing cat.

Case details

Brand : Boxing Cat

Brand owner : Budweiser (China) Sales Co., Ltd.

Main agency : R/GA Shanghai

Holding Group : IPG

Put on the market : Mainland China

Launch time : May 10, 2019-July 28, 2020

Industry : Liquor

Media channels: social media, e-commerce platforms...