Boxing Cat, a local craft beer brand, was established in Shanghai in 2008 and established its first beer house. Compared with large-brand industrialized beer, craft beer still has communication barriers with consumers. The brand hopes to highlight the competition of industrialized beer and open up the brand awareness of craft beer and boxing cat.
Case details
Brand : Boxing Cat
Brand owner : Budweiser (China) Sales Co., Ltd.
Main agency : R/GA Shanghai
Holding Group : IPG
Put on the market : Mainland China
Launch time : May 10, 2019-July 28, 2020
Industry : Liquor
Media channels: social media, e-commerce platforms...
