Bowmore Single Malt Whisky - Brand evolution
Glen Moore, Julie Walton and Tristan Fulton
Following the success of its (Scottish IPA Gold-winning) 'Legend' campaign, which focused on building the Legend expression, Bowmore was on the brink of launching a new campaign in 2002 to evolve the brand's values, broaden its appeal and protect prices.
|Agency:Citigate SMARTS ||Authors: Glen Moore, Julie Walton and Tristan Fulton|
single malt whisky
SMARTS has worked with Bowmore since 1998. The results of our first three years
together were a Gold Award and a special...