Bowmore Single Malt Whisky - Brand evolution

Following the success of its (Scottish IPA Gold-winning) 'Legend' campaign, which focused on building the Legend expression, Bowmore was on the brink of launching a new campaign in 2002 to evolve the brand's values, broaden its appeal and protect prices.
Agency:Citigate SMARTS Authors: Glen Moore, Julie Walton and Tristan Fulton

bowmore single malt whisky

Brand evolution


Citigate SMARTS has worked with Bowmore since 1998. The results of our first three years together were a Gold Award and a special...

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