Campaign details
Brand: Boston GlobeBrand owner: Boston GlobeEntrant company: MullenLowe BostonMarket: United StatesSector: NewspapersMedia channels: Newspapers, Online display, Online video, Social mediaBudget: Up to 500k
Executive summary
For the first time in its 124-year history, the US Boston Marathon was canceled in April 2020 due to COVID-19.
So how does The Boston Globe, another Boston institution, show people this is not a sign of retreat but in fact is the ultimate display of strength?
You do what any self-respecting townie would do: you remind everyone what this...