Campaign for Boots the Chemist. By advertising the wide service given by Boots pharmacists, the campaign strengthened the company’s historic brand value, with good effects on the image.
Agency: J Walter ThompsonAuthor: Fern Miller

Boots Chemist

Selling mascara by prescription


This paper will show how planning recognised that chemists can sell more mascara than shopkeepers.

It will explain how planning persuaded a retailer...

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