Boots: Decoding the drivers of store choice

Boxclever, a business management consultant, and Walgreen Boots Alliance, a pharmaceutical brand, launched a campaign in the UK to drive consumer value perceptions and retailer choice.

Summary

We show how a collaboration between Boxclever and Walgreens Boots Alliance (WBA) transformed the way the business approaches both strategic and category level planning. Drawing upon innovative analytics addressing the subconscious nature of consumer...