Campaign details
Brand: BoostBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: AsiaSector: Milk & dairy drinksMedia channels: Content marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 millionCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....