Boost: Stamina Meter – a new currency in town

Boost, the milk food drink, tangibly demonstrated its stamina proposition to connect with a previously untapped audience in India.

Campaign details

Brand: BoostBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: AsiaSector: Milk & dairy drinksMedia channels:Content marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencers...