Boost Mobile, Telecom New Zealand - Hook up

In the highly competitive world of mobile telecommunications, Telecom New Zealand’s Boost Mobile was failing miserably.

Hook Up

Agency: Saatchi & Saatchi Advertiser: Boost Mobile, Telecom New Zealand  Awards: Consumer Services and Integrated (Gold)

Marketing Challenge

Parent company, Telecom had tried several times to launch a youth brand. All of which have...