Book-of-the-Month Club: Book-Of-The-Month Club campaign

Founded in 1926 by Harry Scherman, Maxwell Sackheim, and Robert K. Haas, the Book-of-the-Month Club (BOMC) was both a company and a marketing campaign.

Book-of-the-Month Club: Book-Of-The-Month Club campaign

Judson Knight

Overview

Founded in 1926 by Harry Scherman, Maxwell Sackheim, and Robert K. Haas, the Book-of-the-Month Club (BOMC) was both a company and a marketing campaign. The strategy of the BOMC,...