Bonds: Live Life Unplugged

Bonds, the clothing retailer, wanted to encourage Australian females to use its new Bloody Comfy Period Undies.

Campaign video: Bonds – Live Life Unplugged

Selected creative: Bonds – Live Life Unplugged

Credits

Agency: Leo Burnett AustraliaAccount Director: Kim ThompsonChief Creative Officer: Jason WilliamsCreative Director: Michelle WalshDirector of Integrated Strategy:...