Bonds: Live life unplugged

Underwear brand, Bonds, launched its new period underwear in Australia with the world's first acoustic album written about periods by women on theirs.

Campaign details

Brand: BondsBrand owner: Pacific Brands Underwear GroupEntrant company: Hannes MelbourneIdea creation: Leo Burnett SydneyMedia: OMD MelbournePR: Arc Factory, Surry HillsMarket: AustraliaSector: Clothing & apparelMedia channels:Online video,...