Campaign details
Brand: BondsBrand owner: Pacific Brands Underwear GroupEntrant company: Hannes MelbourneIdea creation: Leo Burnett SydneyMedia: OMD MelbournePR: Arc Factory, Surry HillsMarket: AustraliaSector: Clothing & apparelMedia channels: Online video, Point-of-purchase, in-store, Radio & audio, Social media, Television, Video on demandBudget: 1 - 3 million
Creative assets
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