Bonds: Live life unplugged

Underwear brand, Bonds, launched its new period underwear in Australia with the world's first acoustic album written about periods by women on theirs.

Executive summary 

This is the story of how Bonds, Australia’s most famous underwear brand, launched its most successful new product of 2020 in a category they’d never existed in before – one in which the brand had zero awareness and the audience...

Not a subscriber?

Schedule your live demo with our team today