Bonds: Live life unplugged

Underwear brand, Bonds, launched its new period underwear in Australia with the world's first acoustic album written about periods by women on theirs.

Campaign details

Brand: Bonds Brand owner: Pacific Brands Underwear Group Entrant company: Hannes Melbourne Idea creation: Leo Burnett Sydney Media: OMD Melbourne PR: Arc Factory, Surry Hills Market: Australia Sector: Clothing & apparel Media channels: Online video, Point-of-purchase, in-store, Radio & audio, Social media, Television, Video on demand 1 - 3 million

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