Boehringer Ingelheim: Moments of Stress

Boehringer Ingelheim, a pharmaceutical company, launched a global campaign to educate horse owners and vets on 'Moments of Stress' that could lead to ulcers in horses.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Horses are the majestic, near-magical portrait of the frontier. Most people don't know that evolutionarily, horses are also prey animals, and they...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands