Boehringer Ingelheim: Moments of Stress

Boehringer Ingelheim, a pharmaceutical company, launched a global campaign to educate horse owners and vets on 'Moments of Stress' that could lead to ulcers in horses.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Horses are the majestic, near-magical portrait of the frontier. Most people don't know that evolutionarily, horses are also prey animals, and they...

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