Bodyform: #wombstories and the Pain Museum

Ketchum, a PR firm, launched a global campaign to break down the suffocating culture of silence that surrounds women's intimate experiences throughout their lives and offer women a bold new vocabulary.

Background

In recent years, Essity's Bodyform/Libresse brand has broken every convention to break new ground in women's health and embark on a taboo-breaking, truth-telling journey about women's periods and wombs to encourage women to Live Fearlessly....