Boardrooms in bathrooms - infusing intimacy between CEOs and consumers

The premise of this paper is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.

Boardrooms in bathrooms – infusing intimacy between CEOs and Consumers

B.V. PradeepConsumer and Market Insights (Home and Oral Care), Unilever Asia, India

Sangeeta Gupta and Anjali PuriACNielsen ORGMARG, India

INTRODUCTION

How well do we know our consumer?...