Boardrooms in bathrooms - infusing intimacy between CEOs and consumers
B.V. Pradeep, Sangeeta Gupta and Anjali Puri
The premise of this paper is that understanding the leaders of the client community and obtaining their endorsement and accolades is necessary for market research to come out of the shadow where it currently exists.
Boardrooms in bathrooms – infusing intimacy between CEOs and Consumers
B.V. PradeepConsumer and Market Insights (Home and Oral Care), Unilever Asia, India
Sangeeta Gupta and Anjali PuriACNielsen ORGMARG, India
INTRODUCTION
How well do we know our consumer?...
