BMW: RnineT Digital Launch

Motor manufacturer BMW used a storytelling strategy on Facebook and YouTube to launch its R18 cruiser motorcycle at the height of the pandemic in the Philippines.

Campaign details

Brand: BMWBrand owner: RSA Motors PhilippinesAgencies: BMW Motorrad, Geenger Communications, Inc.Market: MalaysiaSector: Motorcycles, bikesMedia channels: Online video, Social mediaBudget: Up to 500k

Executive summary

Since the Philippines was...