BMW - Condensed 1ntensity

In 2007, BMW’s premium attributes of sportiness and dynamism were under direct attack from Audi, who were successfully encroaching on their markets in France, Germany and Italy.


Client: BMW GroupBrand: BMWCampaign: Condensed IntensityCategory: Automotive

In 2007, Audi attacked BMW's confined brand territory with numerous advertising campaigns. Throughout Europe, the perception of BMW declined in core...

Not a subscriber?

Schedule your live demo with our team today