BMW - Condensed 1ntensity

In 2007, BMW’s premium attributes of sportiness and dynamism were under direct attack from Audi, who were successfully encroaching on their markets in France, Germany and Italy.

BMW – CONDENSED INTENSITY (SILVER)

Client: BMW GroupBrand: BMWCampaign: Condensed IntensityCategory: Automotive

In 2007, Audi attacked BMW's confined brand territory with numerous advertising campaigns. Throughout Europe, the perception of BMW declined in core...

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