BMO (Bank of Montreal): Help Desk Bank of Montreal (BMO), a Canadian investment bank, launched a campaign in Canada and the USA with a charismatic spokesperson to increase its digital presence and make the bank appear more approachable. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder 5 - Commercial Triumph Banks North America (general region) Campaign detailsBrand: BMO (Bank of Montreal)Brand owner: BMOEntrant company: FCB Canada, TorontoMarket: North AmericaSector: BanksMedia channels:Email marketing, Integrated, Online display, Online video, OUtdoor, out-of-home, Point-of-purchase, in-store,...
