BMO (Bank of Montreal): Help Desk

Bank of Montreal (BMO), a Canadian investment bank, launched a campaign in Canada and the USA with a charismatic spokesperson to increase its digital presence and make the bank appear more approachable.

Banks
North America (general region)
Ladder and tools
1 - Influential Idea
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: BMO (Bank of Montreal)Brand owner: BMOEntrant company: FCB Canada, TorontoMarket: North AmericaSector: BanksMedia channels:Email marketing, Integrated, Online display, Online video, OUtdoor, out-of-home, Point-of-purchase, in-store,...

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