BMO (Bank of Montreal): Help Desk

Bank of Montreal (BMO), a Canadian investment bank, launched a campaign in Canada and the USA with a charismatic spokesperson to increase its digital presence and make the bank appear more approachable.

Campaign details

Brand: BMO (Bank of Montreal)Brand owner: BMOEntrant company: FCB Canada, TorontoMarket: North AmericaSector: BanksMedia channels:Email marketing, Integrated, Online display, Online video, OUtdoor, out-of-home, Point-of-purchase, in-store,...