BMO (Bank of Montreal): Help Desk

Bank of Montreal (BMO), a Canadian investment bank, launched a campaign in Canada and the USA with a charismatic spokesperson to increase its digital presence and make the bank appear more approachable.

Campaign details

Brand: BMO (Bank of Montreal) Brand owner: BMO Entrant company: FCB Canada, Toronto Market: North America Sector: Banks Media channels: Email marketing, Integrated, Online display, Online video, OUtdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Search marketing, Social media, Television 10 - 20 million

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