bmibaby.com - How a web site helped take one low-cost carrier to number two spot in the UK inside three years

A case study describing the role of a new website in helping bmibaby, a low-cost subsidiary of the airline British Midland, secure number two slot in the competitive low-cost air travel market.
Agency: The Grand UnionAuthors: Rob Forshaw

bmibaby.com - How a Web Site Helped Take one Low-Cost Carrier to Number Two Spot in the UK Inside Three Years

1.0 INTRODUCTION

bmibaby, the low-cost subsidiary of British Midland, was established in March 2002. Since...