Blue Cross: The nation's first pet census

Blue Cross, the UK animal welfare charity, grew its supporter base by launching the UK’s first pet census, yielding donations and fundraising data.

The campaign supported Blue Cross' 125th anniversary, reinforcing the charity's relevance in 2022 and the future while attracting large volumes of new supporters to donate over time.

Strategy

We're a nation of engaged pet lovers. To recognise this, the...

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