Blind vision (2004 remix). Or why 'research' is still important, 'insight' often an exaggeration, and communication the key

Blancmange ... this pop band’s 1983 single inspired the title, highlighting the authors’ belief that research to be very important – especially in illuminating and aiding better decisions.

Blind Vision (2004 Remix)

Or Why “Research” Is Still Important, “Insight” Often an Exaggeration, and Communication the Key

Myles RunhamStrategy, Ask Jeeves UK, United Kingdom

Darren NoyceUK & Ireland SKOPOS, United Kingdom

Blind...