Blind Vision (2004 Remix)
Or Why “Research” Is Still Important, “Insight” Often an Exaggeration, and Communication the Key
Myles RunhamStrategy, Ask Jeeves UK, United Kingdom
Darren NoyceUK & Ireland SKOPOS, United Kingdom
Blind Visions, and no reasons, no reasons for actions.1
Why this paper? Why now?
Before we start to describe our opinions and beliefs, let us explain why we thought we would write this paper. We have been working together for over two years now as buyer and supplier (and neither of us are industry newbies either, having both worked in research for well over 10...