Campaign details
Brand: BlibliAgency: Wavemaker IndonesiaRegion: APAC
Strategy
Objective
Every e-commerce firm seeks to attract customers' attention with promotions, discounts, free delivery, and so on, since competition in the ecommerce industry is fierce. As a result, the consideration of customers is often influenced by the size of the promotion.
Blibli endeavors to build a campaign that emphasizes the significance of the shopping experience, which is Blibli's basic value. It also contributes to brand loyalty and customer satisfaction.
Using this campaign, Blibli intends to increase generation Z and Y's consideration in order to increase brand loyalty...