Black Rifle Coffee top performer in Paid Search among Coffee brands

James Sharpe

An overview of Black Rifle Coffee's (BRC) Paid Search performance according to the latest dComm data.

Analysis of WARC Digital Commerce’s latest dComm Index Data for Walmart - published last week - has found Black Rifle Coffee (BRC) to be the top performing brand in Paid Search among coffee brands with a score of 100 - Starbucks ranks 2nd for Paid Search with a score of 72. This high performance in Paid Search has driven BRC to 2nd place in the overall dComm Index Score, which accounts for dynamics such as content, price, and selection as well as search - for Coffee at 60, vs Starbucks 68 out of 100.

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