Black & Abroad: The Black Elevation Map

Black & Abroad, a US travel brand, launched an international campaign to build its domestic travel credentials, stimulate interest in Black-centred domestic travel and create a cultural counterpoint to Black pain narratives.

Campaign video: Black & Abroad – The Black Elevation Map

Selected creative: Black & Abroad – The Black Elevation Map

Credits

Creative agency: Performance Art TorontoAccount Director: Jon RaeAccount Supervisor: Ricky GunawanAnalytics Analyst: Abdul DauAnalytics Manager: Anil IqbalAssociate Creative Director: Benson Ngo / Pedro IzzoChief Creative Officer: Ian MackenzieChief Executive Officer: Andrea CookChief Operations Officer: Elizabeth SellorsConsultant: Gigi BasantaCopywriter: Hemal Dhanjee / Jasmine Mans / Paula Purdon / Tobi AdebowaleDigital Producer: Darwin GarciaExecutive Creative Director:Colin...

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