Black & Abroad: Go back to Africa

Travel and lifestyle company Black & Abroad created a provocative online campaign using the phrase 'Go back to Africa' to change perceptions among Black travellers in Canada and bolster the brand's position as a Black Travel Movement leader.

Campaign details

Brand: Black & AbroadBrand owner: Black & AbroadEntrant company: FCB/SIX, TorontoMedia: Initiative, TorontoPR: Glossy, TorontoMarket: United StatesSector: Travel agents, tour operatorsMedia channels:Content marketing, Online video, Programmatic...