Bionicle: How LEGO told a story and sold a toy

In 1999 and 2000 the LEGO Company was enjoying success with its two new product lines Slizer and RoboRiders.
Agency: Advance A/SAuthors: Jens Krog and Jeppe Fonnesbaek

Story selling: How LEGO told a story and sold a toy

The story behind Bionicle

INTRODUCTION

In 1999 and 2000 the LEGO Company was enjoying success with its two new product lines Slizer and RoboRiders....