Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
Caleb Siefert, Janet Gallent, Devra Jacobs, Brian Levine, Horst Stipp and Carl Marci
Despite increased research focusing on the impact of digital video recorder (DVR) use, there continues to be a notable lack of data on viewers’ direct experience of time-shifted television ads.
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
Caleb Siefert and Carl Marci
Harvard Medical School, Massachusetts General Hospital, Innerscope Research, LLC
Janet Gallent...
