Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing

Despite increased research focusing on the impact of digital video recorder (DVR) use, there continues to be a notable lack of data on viewers’ direct experience of time-shifted television ads.

Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing

Caleb Siefert and Carl Marci Harvard Medical School, Massachusetts General Hospital, Innerscope Research, LLC

Janet Gallent...

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