Objectives
We contacted BioBidet about PR representation during the COVID-19 lockdown and the subsequent toilet papershortage. This should have been the perfect moment for BioBidet, but they shared that the initial enthusiasm for bidets was waning while their competition was winningthe PR battle.
PR presented BioBidet with a multi-step plan that would tackle the following objectives:
- Reduce the squeamishness people have about using bidets
- Make the case that bidets are the wave of the future
- Position BioBidetas one of the top bidet providers in the USA
- Ensure BioBidet is on-brand while maintaining an advocacy for better hygiene
- Provide strategic communications...