Billa (Austria) – Billa Testbox
Campaign Title Billa TestboxBrand BillaCategory A10 Retailers & Mail Order, B2 InnovationMedal BronzeAgency Euro RSCG 4D
SUMMARY
On a quarterly basis, 80,000 members of Austrian supermarket Billa's BILLA Club, with the highest purchasing power, received a 3D-box test box, filled with product samples, a magazine and a compliment card.
It was a gift to make them feel like VIPs and gain their further allegiance. The carefully selected themes offered consumers the opportunity to trial products in their own home, keep up to...