Campaign details
Brand: Biden for PresidentAgency: Giant SpoonCountry: United States
Why is this work relevant for Creative Strategy?
With the most critical presidential election in U.S. history coinciding with a global pandemic, Joe Biden needed to do anything to make it into the White House. So he took his campaign to a place where no candidate had before: a video game. In understanding how and where young voters congregate, socialize, and pass time in a socially-distant world, we leveraged the it-game of the Covid-era, Animal Crossing, to create an in-game campaign headquarters that rallied its...