Bia Viet: Uniting millions of Vietnamese on their way home for a blooming Tet

Heineken created All-In for Coming Home, an experiential, multichannel campaign in Vietnam in 2022 to grow sales and market share for its Bia Viet beer brand.

Campaign details

Brand: BIA VIETAgency: Phibious VietnamRegion: APAC

Strategy

Objective

Vietnam, with 54 ethnic groups and dialects spoken, is beautifully diverse, bringing plenty of good things, but at the same time, dividing the country. The more different...

Not a subscriber?

Schedule your live demo with our team today