Bia Viet: Uniting millions of Vietnamese on their way home for a blooming Tet

Heineken created All-In for Coming Home, an experiential, multichannel campaign in Vietnam in 2022 to grow sales and market share for its Bia Viet beer brand.

Campaign details

Brand: BIA VIETAgency: Phibious VietnamRegion: APAC



Vietnam, with 54 ethnic groups and dialects spoken, is beautifully diverse, bringing plenty of good things, but at the same time, dividing the country. The more different...

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