Bia Việt: A refreshing campaign that fulfulls Tet in 23 provinces at a time

Bia Viet, a beer brand in Heineken's mainstream portfolio, increased sales and awareness in Vietnam by launching a targeted mobile campaign during Tet.

Campaign details

Brand: Bia ViệtLead Agency: Phibious VNRegion: APAC

Strategy

Objective

Vietnam, with 54 ethnic groups and dialects spoken, is beautifully diverse, bringing plenty of good things but at the same time, dividing the country. The more different...