Bia Việt: A refreshing campaign that fulfulls Tet in 23 provinces at a time

Bia Viet, a beer brand in Heineken's mainstream portfolio, increased sales and awareness in Vietnam by launching a targeted mobile campaign during Tet.

Campaign details

Brand: Bia ViệtLead Agency: Phibious VNRegion: APAC

Strategy

Objective

Vietnam, with 54 ethnic groups and dialects spoken, is beautifully diverse, bringing plenty of good things but at the same time, dividing the country. The more different...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today