Bharti Airtel: Airtel metaplex – world’s first multiplex in the metaverse

Airtel, a telecommunications company in India, generated views and increased visits to their virtual multiplex within the metaverse.

Campaign details

Brand: Bharti AirtelAgency: Essence GlobalRegion: APAC

Campaign video

Strategy

Objective

In Early February 2022, Airtel launched its new video streaming service - Airtel Xstream Premium (AXP). A game changing innovation that not only democratized...

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