Bharti Airtel: Airtel metaplex – world’s first multiplex in the metaverse

Airtel, a telecommunications company in India, generated views and increased visits to their virtual multiplex within the metaverse.

Campaign details

Brand: Bharti AirtelAgency: Essence GlobalRegion: APAC

Campaign video

Strategy

Objective

In Early February 2022, Airtel launched its new video streaming service - Airtel Xstream Premium (AXP). A game changing innovation that not only democratized OTT content in India but also solved key challenges such as content discovery, affordability, and distribution. AXP aggregated content from 15 Indian and global video OTT's like SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, etc. and offered a comprehensive catalogue of 10,500 movies, shows & LIVE channels. Beyond regular awareness building campaign, Airtel wanted to create a captivating experience...

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