Beyond The Research Repository - Using next generation web technology to maximize the return from your market research investment

Chris Forbes and Daryl Maloney McCall

This paper draws on the authors’ experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.

Beyond the Research Repository

Using Next Generation Web Technology to Maximize the Return From Your Market Research Investment

Chris ForbesInsight Marketing Systems, Australia

Daryl Maloney McCallInsight Marketing Systems, Australia

INTRODUCTION

Over the...

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