Beyond the hype: managing expectations
Jurgen Warnecke and Annica Towliat
This article describes how marketing intelligence allows Sony Ericsson to make a more valid assessment of the capitalised value of new products and services enabled by 2.5 and 3rd generation technology.
beyond the hype
Annica TowliatSony Ericsson Mobile Communications AB
andJrgen R. WarneckeSKIM Analytical
and especially 3rd generation technology have for long been predicted as the
developments that will offer the...