Beyond the big guys: Navigating the retail media market outside of Amazon and Walmart

Examines the ever-expanding and fragmented platforms world of retail media networks (RMNs) and why thorough research, and planning, are key to harnessing the power of this burgeoning media channel.

This article is part of the November 2022 Spotlight US series, "Solving the puzzle of retail media.” Read more

In the past few years, retail media has become thehot-button topic for brands. Spurred on by the pandemic, this new industry has seen skyrocketing...

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