Customer journeys in an omnichannel world
This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more
In the last decade, retail channels and consumer engagement touchpoints have both mushroomed. There’s now a veritable alphabet soup of new commerce types – not just e-commerce or m-commerce, but v-commerce, q-commerce, social commerce … the list goes on. Uptake of these emerging and scaling commerce types is exploding.
In a four-week period, 73% of global consumers had bought something via some form of digital commerce.1Digital commerces taken together...