Beyond Hedonics: measuring the emotional power of fragrance

Patricia Wilson, Stephen Warrenburg and Carol Christensen

This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states.

Sensory appeals
Fragrances, perfumes
Strategy

Beyond Hedonics

Measuring the emotional power of fragrance

Carol Christensen International Flavors and FragrancesStephen Warrenburg International Flavors and FragrancesPatricia Wilson International Flavors and Fragrances

Introduction

What happens when you...

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