Beyond Hedonics: measuring the emotional power of fragrance
Patricia Wilson, Stephen Warrenburg and Carol Christensen
This paper focuses on emotional states of short duration, on the order of several minutes, and in particular in the subjective, or mood, component of those states.
Measuring the emotional power of fragrance
International Flavors and FragrancesStephen
International Flavors and FragrancesPatricia Wilson
International Flavors and Fragrances
What happens when you...