Beyond Brand - Power Of Experience Branding

Peter Post

The author argues that the concept of branding is now moving on to encompass experiences that integrate brands into the lifestyles of its consumers.

Beyond Brand – The Power of Experience Branding

A positive experience creates a successful brand

Peter Post, Post & Partners

Rem Koolhaas, the Dutch architect known for his simple, but startling designs, is designing three U.S. stores for Prada. The New York store will display clothes on overhead metal towers that will recede to provide soaring space for artistic performances.

The space will be exciting, edgy, and a tangible testament to the convergence of brands, entertainment, and popular culture.

It is also an astonishing admission from one of the great global fashion brands that brand alone is not...

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