Provocateur
Promoting to kids: ad overload?
- 'Nothing in excess' (inscription on the Temple of Apollo at Delphi).
Children, innocents? Get real! Although there is no record of a tot's first words being 'I want', the phrase is not long in coming. Children are 'I want' savages from their postbirthing bawl for attention until (and if) a combination of good parenting and good education imposes on them a veneer of civilisation and consideration for the rest of humankind.
So let's not take too seriously the howls from the 'marketing corrupts the innocents' lobby. No, if...