Luxury marketing in an era of change
This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more
More than ever, luxury brands have the capacity to arouse desire in today’s chaotic world. They have become true refuges, associated with both a need for hedonism and sustainable investment. Their desirability is growing again this year, as shown by our Kantar x Altiant study.
Our study, conducted on the top 5% of affluent men and women in China, the US and Europe, shows that these ‘Affluent VIPs’...