Between clashes and desires: New motivators in luxury

‘Affluent VIPs’ plan to increase their spending in most luxury categories in 2023. But their motivations are changing, and that means luxury brands need to consider new ways of connecting with them.

More than ever, luxury brands have the capacity to arouse desire in today’s chaotic world. They have become true refuges, associated with both a need for hedonism and sustainable investment. Their desirability is growing again this year, as shown by our...

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