Better web research

Douglas West

Web surveys are increasingly being used for staff/employee research. They can have seriously misleading effects if performed poorly.

Best In Brief

Harvard Business Review: Better web research

Palmer MorrelSamuels

Douglas West University of Westminster

Web surveys are increasingly being used by organisations to measure employee motivation, programme effectiveness and staff performance. If they are undertaken poorly, they can dramatically distort the true picture, possibly leading to bad decisions and even derailing careers. There are four main types of problems with web surveys:

  1. Poor response rates often as much as 80% below paper surveys.
  2. Employees generally give more positive answers than they do on paper, given concerns ...

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